USA: Sierra Nevada named ‘Official Beer Sponsor’ of Kawasaki AMA Superbike Showdown

Sierra Nevada Brewing Company and Infineon Raceway have entered into an agreement that will make the Northern California-based brewery the “Official Beer Sponsor” of the Kawasaki AMA (American Motorcyclist Association) Superbike Showdown weekend, presented by Supercuts (May 19-21), media released May 18.

Sierra Nevada beers will be featured in a beer garden in the paddock area during the AMA event, including Pale Ale, Summerfest, Torpedo Ale and Crystal Wheat. The garden will also feature patio tables and umbrellas and promotion specialists from the Chico-based brewery will also be available to answer any questions.

Sierra Nevada beer will also be available for purchase at all concession stands around the facility and on the menus for suite and hospitality clients during the AMA weekend.

The two-year partnership also gives Sierra Nevada promotional rights to the Infineon Raceway name and logo, as well as a presence on the raceway’s Web-site. Sierra Nevada will also receive ticket packages to some of the raceway’s major events, as well as a signage presence at AMA.

Sierra Nevada is based in Chico (Northern California) and has a proud history as one of the pioneers of the craft brewing industry and as a brewer of award-winning beers since 1981.

E-malt.com, the global information source for the brewing and malting industry professionals. The bi-weekly E-malt.com Newsletters feature latest industry news, statistics in graphs and tables, world barley and malt prices, and other relevant information. Click here to get full access to E-malt.com. If you are a Castle Malting client, you can get free access to E-malt.com website and publications. Contact us for more information at marketing@castlemalting.com .